![]() ![]() But the best plan, by far is to use a dedicated lead magnet. Sure, you can go the Content Upgrade route like I talked about earlier. Of course, the thing that ties all of this together is one of the most important understandings in all of email marketing and that is… Nobody wants to sign up for another email newsletter.Īnd this is why you’ve got to offer them something in return. Now in the past, what we usually found was that leads generated from Facebook Lead Ads were of a lower quality, and while your results may vary, thanks to changes in cookies, pixels, and tracking (…yeah I’m looking at you iOS 14) these once forgotten ad objectives are making a silent come back among those that use them well. Then all you need to do is integrate your email software with Facebook, or you can use a tool like Leadsbridge to tie everything together. A Facebook Lead Ad, or Lead Ad as they’re sometimes referred to is nothing more than a simple ad, but the entire ad process takes place in-network, meaning, when a user clicks on a lead ad, instead of leaving Facebook and going to your website or landing page, they’re prompted to fill out a form and submit contact information or whatever other questions you ask. So, let me show you what’s changed and why now may just be the time to take these old ad tools off the shelf to give them another chance. This strategy works great, but there is a way to get results even faster using what was once one of the lowest performing advertising tools ever. The key here is to find something of value that’s related to the content you’ve just created, and then put it behind the email opt-in form. Or… join our newsletter and get free access to our 5-day content marketing training.Enter your email to get our “Evergreen Marketing Blueprint”.Sign up to get 10 more content marketing tips.Something that builds on whatever piece of content you’re creating, and offers your audience additional value.įor example, if you have a blog post on “5 Evergreen Content Marketing Tips”, a content upgrade could be something like: The next thing you can do to dramatically increase the number of email newsletter subscribers you’re getting is to incorporate something called a Content Upgrade.Įssentially, a content upgrade is really just a very focused and targeted lead magnet. In other words, you already know that these people read and subscribe to email lists which makes them ideal candidates to subscribe to yours as well. This is a powerful strategy because it’s highly congruent with the audience you’re trying to build and attract. This can be done by referencing another email list, creating and sharing content, or whatever else you negotiate. My preferred option though is using email list cross promotion where you partner up with a friend, colleague, or sometimes even competitor in order to help build each others email lists. Then you can tap on the link to change the color:Īnd maybe even add another sticker, maybe something like an arrow to draw even more attention to your link. Then, just enter your URL and Customize sticker text Then, click the sticker button and press link. Now, creators of all sizes can add these Link Stickers to their Instagram Stories which gives you even more opportunities to send your followers off the platform and on to your email list. Because what was once a very severe limitation of the Instagram platform, at least in regards to building your email list, now appears to have been removed. “We made this decision based on feedback we heard from the community about how impactful it would be for creators and businesses of all sizes to benefit from link sharing to grow in the same way larger accounts do” Well, those days are now gone, as Instagram appears to have listened to its creator community by first replacing the “swipe up” feature with a Link Sticker,Īnd then, in even better news, making the Link sticker option available to all as Instagram publicly announced: Instagram Link Stickersįor a long time the ability to put links in Instagram stories through the “swipe up” feature was limited only to high-profile creators and those with 10,000 followers or more. ![]() If starting or growing your email list and increasing the number of newsletter subscribers is important to you, and it should be then you’re going to want to stick around because I’m going to give you 5 different marketing strategies to help you do it.Īnd these are the exact same strategies I’m using today in my business, as well as with my clients and students to help them build big, and wildly profitable email lists and newsletters.Īnd it all starts with one of the most interesting new features, Instagram’s Link Sticker. ![]()
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